About Us

Apple Steel Rule Die - flexible dies
Apple Steel Rule Die Co. started in 1985. Since that time, we have grown to be one of the largest specialty die suppliers in North America. We currently serve our worldwide customer base from our two facilities in Milwaukee, Wisconsin and Springfield, Massachusetts.



We attribute our success to satisfying, you, the customer. We guarantee your satisfaction by providing you with:

  • Consistently fast turnaround
  • Unmatched quality
  • Competitively priced dies

We can back up these claims through a unique combination of man and machine. The craftsmen at Apple Steel Rule Die Co. have a combined three centuries of experience manufacturing close tolerance dies thus enabling Apple to make dies for, but not limited to, flexible circuits, displays, folders, gaskets, heat sealing, labels, decals, nameplates, overlays, membrane switches, rubber and foam products, medical applications and thermoforming.

In addition to our die makers, the Apple Steel Rule Die Co. design team uses the latest computer-aided drafting programs to ensure all dies are correctly designed from their inception.

Finally, know that Apple Steel Rule Die Co. relies on state-of-the-art lasers, automatic benders, quality control scanners, and automated ejection cutters to ensure that you, our customer, only receive the highest quality products available anywhere in the world.



Woman Owned Business Woman Owned Business Woman Owned Business IAAD

Steel Rule Die

Over three centuries of excellent die-making craftsmanship.

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Steel Rule Die

Laser Cutting

Apple Die specializes in wood, metal, and plastic laser cutting.

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Laser Cutting

Flexible Die

Less expensive option to Rotary dies with extremely tight tolerances.

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Flexible Die

Rotary Die

The proper tooling for long run cutting precision.

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Rotary Die

Send Us a Message!

Woman Owned Business

Contact Information

Apple Die Corporate Headquarters


7817 W. Clinton Ave.
Milwaukee, WI 53223


Contact for: Steel Rule Dies

Apple Die East

88 Industry Ave. Ste. C
Springfield, MA 01104


Apple Die South


Contact for: Flex Dies, Magnetic Cylinders, Rotary Dies